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Goodyear presents updated strategic plan

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The Goodyear City Council is set to vote tonight on the adoption of the city’s strategic plan for fiscal years 2025 through 2028.

The plan, which is proposed for approval at the 5 p.m. city council meeting on Monday, Nov. 18, outlines strategic focus areas that will guide the city’s policies, services, and investments over the next four years.

The plan was developed through a process of collaboration between city leadership, the council, and the community.

In August 2024, a survey was conducted among city staff and residents to gather feedback on priorities for the future. Based on this input, a draft plan was created and presented to the city council during their retreat on Oct. 2.

After further discussion, council reached consensus on the draft, incorporating a few minor changes into the final version that will be considered for approval at the Monday, Nov. 18 meeting.

The strategic plan focuses on five core areas:

  • Fiscal & Resource Management
  • Economic Vitality
  • Safe and Vibrant Community
  • Innovative and High-Performing Organization
  • Infrastructure

Each focus area includes guiding principles and specific, measurable goals to be achieved over the next four years. The plan is intended to inform the city’s budget priorities and departmental operational plans.

City Manager Wynette Reed emphasized the input gathered throughout the planning process, noting the importance of community and employee feedback.

“Over the past eight months, the city has conducted both community and employee surveys to get valuable feedback on what our residents expect, what our employees need, and to ensure we continue attracting the best talent and providing outstanding services,” stated Reed. “The community and employee surveys served as the foundation for what is included in our city’s strategic plan, and many elements of the plan include direct feedback received from our community and our city employees.”

Part of the updated strategic plan is the commitment to ongoing transparency and accountability. Staff will provide quarterly updates to council on the progress of the plan’s implementation, and the plan will be reviewed annually during the City Council’s Retreat to ensure that priorities are adjusted as needed.

“This plan will guide how we invest and focus both our fiscal resources and staff’s time, ensuring the city stays on track by making deliberate, smart, and sustainable choices for the future of Goodyear,” stated Reed. “Goodyear is committed to providing the best quality of life for our residents. A place they can be proud of while raising a family, working close to home, and enjoying our unique amenities. Having a winning team starts with having a good game plan so everyone is working towards common goals.”

Council’s vote will determine whether the fiscal year 2025-28 strategic plan is adopted. If approved, the plan will guide the city’s leadership and staff over the next four years, with periodic reviews to ensure that priorities align with changing needs.

Visit goodyearaz.gov for information.

City Council, Strategic Plan, Wynette Reed

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