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Arizona breweries will roll out ‘988’ beer for suicide prevention

Annual cause ‘one of the most important projects in the Arizona beer community’

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In a display of solidarity, Arizona breweries – and those nationwide – are joining forces during National Suicide Prevention Week to raise awareness about suicide prevention.

Throughout National Suicide Prevention Week, which runs Sept. 10-16, participating breweries will name a special beer "988" in honor of the National Suicide & Crisis Lifeline number.

“The annual 988 project, which was the brainchild of OHSO breweries, is one of the most important projects in the Arizona beer community,” Andrew Bauman, Arizona Craft Brewer's Guild deputy director, told the Independent via email. “So many of our members and friends have been affected by suicide, we feel fortunate to be part of this important mission.”

At the Great American Beer Festival in Denver, the largest gathering of craft beer fans in the U.S. that runs Sept. 21-23, Arizona's Craft Brewers Guild will pour 988 beers from OHSO, PHX Beer Co, Uncle Bear's, Simple Machine, and Barrio Brewing Co.

Locally, from Sept. 10-16, breweries will donate a percentage of the proceeds of draft and can sales of the limited edition brew to 988 Suicide & Crisis Lifeline.

In July 2022 the Lifeline transitioned away from the National Suicide Prevention Line reached through a 10-digit number to the three-digit 988 Lifeline. It is funded by the Substance Abuse and Mental Health Services Administration and administered by Vibrant Emotional Health.

When people call, text, or chat with the 988 Lifeline, they are connected to trained counselors that are part of the existing 988 Lifeline network, made up of more than 200 local crisis centers.

Counselors are trained to provide free and confidential emotional support and crisis counseling to people in suicidal crisis or emotional distress, and connect them to resources 24 hours a day, seven days a week.

Arizona, National Suicide Prevention Week, beer, craft beer, 988, National Suicide & Crisis Lifeline, Arizona Craft Brewer's Guild

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