Goodyear’s Business Builders to spotlight branding essentials at next workshop

Local entrepreneurs and small business owners are invited to a free branding workshop on Thursday, July 31, as part of the InnovationHub’s monthly Business Builders series.

The session, titled “Marketing Essentials: Your Guide to Branding,” will run from 5:30 to 7 p.m. at the Georgia T. Lord Library’s InnovationHub, located on the second floor at 1900 N. Civic Square.

Cameron Rennacker, co-founder and head of creative at Rennacker Studio, will serve as the guest speaker. Rennacker brings experience working with major brands such as Yamaha and PetSmart and holds a master’s degree in Graphic Information Technology from Arizona State University.

Attendees will learn how to define and express their brand’s core purpose and gain insight into why a clearly articulated mission, vision and values are critical for building trust, guiding business decisions and engaging audiences.

“Cameron blends data and creativity to elevate brand stories,” according to the event announcement. “From Yamaha to PetSmart, Cameron has launched iconic brands and now leads Rennacker Studio, delivering creative strategy and bold design solutions.”

The agenda begins with a welcome and introductions at 5:30 p.m., followed by Rennacker’s main presentation on brand identity from 5:40 to 6:30 p.m. A Q&A session will conclude the evening from 6:40 to 7 p.m.

Business Builders is a monthly series hosted by the InnovationHub. Each event features a guest speaker and focuses on different aspects of small business development, offering tools and insights to help participants improve their practices and spark new ideas.

Participation is free and open to anyone interested in small business growth, marketing or entrepreneurship.

Visit developgoodyearaz.com for more information.