Free business basics workshop series to begin in Goodyear

 The 24th edition of “Business Basics,” a free four-part workshop series, will begin in February at the Goodyear InnovationHub. The series is designed to provide aspiring entrepreneurs with the tools and knowledge needed to develop and launch their business ideas.

Previously known as “Small Business Startup School,” “Business Basics” is developed by university professors and covers key topics essential for starting and managing a business.

The workshops will take place at the Goodyear Civic Square and will focus on various aspects of business planning, marketing, funding, and growth. The full schedule of the series is as follows:

• Session 1: Feb. 4, 4:30–8 p.m., an introduction to Business Basics, customer discovery, product and market fit
• Session 2: Feb. 11, 4:30–8 p.m., building and marketing your brand and profit strategies
• Session 3: Feb. 18, 4:30–8 p.m., business structure and funding options
• Session 4: Feb. 25, 4:30–8 p.m., refine your business plan and resources to help you grow

All sessions will be held at 1900 N. Civic Square in Goodyear. The event is free, but participants are expected to attend all four sessions. The InnovationHub, located within the Georgia T. Lord Library, provides a collaborative environment for entrepreneurs and offers a variety of services including mentoring, workshops, and access to business resources.

The workshops also offer an opportunity for participants to network with other local small business owners and share experiences. For more information or to register, visit developgoodyearaz.com