The annual Surprise Fiesta Grande needs car show entries, promotional business vendors, nonprofit organizations and outreach groups for this year’s celebration.

Up to 10,000 people are expected at this year’s fiesta from 5 to 10 p.m. Saturday, Oct. 11 at Mark Coronado Park, 15960 N. Bullard Ave.

The all-ages, free event celebrates the vibrant culture and traditions that have shaped the city with an evening of live music, food and entertainment.

Attendees will experience authentic Mexican food, mariachi music, folklórico dancing, a car show, Lucha Libre wrestling, a petting zoo and other great attractions. Visit surpriseaz.gov/FiestaGrande.

The event offers promotional opportunities for interested businesses, organizations and nonprofits, and businesses can sign up through Sunday, Oct. 5.

The promotional booth fee is $500 for business vendors and $150 for nonprofits.

Each booth includes a 10 x 10 vendor tent, one eight-foot table and two chairs. The registration is intended for business vendors focused on promoting their business, not for selling goods or services.

The city is also accepting car show entries for the event. A $25 pre-event registration fee includes a T-shirt, dash plaque and goody bag.

Go to surpriseaz.gov/SurpriseRec to log in or create an account. Then click the “Special Events” tab to register.

Contact Eddie Lovett at 623-222-2287, or email Eddie.lovett@surpriseaz.gov.