Sneakybird, which opened in Surprise late last year, is celebrating its two-year anniversary this month.
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Sneakybird, which opened in Surprise late last year, is celebrating its two-year anniversary this month.
The brand will celebrate with a series of giveaways and use the occasion to launch Camp Sneaky, the brand’s new philanthropic platform.
The formal celebration will take place on Saturday, Feb. 15 at each of Sneakybird’s three locations, including the Village at Prasada, 16430 W. Waddell Road.
Each of the three locations will offer the first 200 guests that day a free cookie, and members of the Sneakybird rewards program will get double points on any purchases from open to close. In addition, Sneakybird will be leading a series of giveaways leading up the big day and the “big game” online, where fans will have the chance to win free catering boxes and more. Fans can follow @sneakybird.nevereverfried for their chance to win.
“We are also using our second anniversary to formally launch Camp Sneaky, and community giving arm that is focused on supporting education at all levels,” said Dan Chaon, founder of the brand. “Through Camp Sneaky, we are focused on working with schools, teachers, students, and parents to gain access to resources, offer sponsorships, and create meaningful fundraising events. Our doors are always open to collaborate, ensuring our brand stands for more.”
For groups seeking a fundraising partner, Camp Sneaky is formally open putting together theme nights with a portion of proceeds being donated directly back to the organization. In addition to the event itself, the sneakybird marketing team will also work with all partners on collateral and social media support to help make an even bigger impact.
“We’ve been testing Camp Sneaky for the past several months, partnering on fundraising programs with Redfield Elementary School, Higley High School, Surprise High School and more, and we are seeing the communities come out in a big way,” said Chaon, noting that programs need not have a formal 501c3 designation nor be a formal school to qualify for funding. Organizations looking to partner with any of the locations may inquire in person or connect online with the brand to get the ball rolling.
The anniversary comes at a time of major growth for the brand, which has plans to open its fourth location in Arcadia in the coming months and is working to finalize plans to expand to Queen Creek, Dove Valley and add a second location in Gilbert before year’s end.
“When I envisioned this brand, which uses a state-of-the art oven and innovative breading recipe that blends panko flatbread as well as aged parmesan that together combine to give the crunch and flavor of fried chicken, I saw it as the ultimate sneaky-good and sneaky guilt-free option for families like mine, our friends, and even those on the go at lunch between meetings,” Chaon said. “Just two years later, and we are poised to take our ‘never ever fried’ recipes countywide, and eventually nationwide.”
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