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Study: Arts events are big business in Surprise, West Valley

Region boosted by arts, cultural programs

West Valley Arts Council Executive Director Kathy Knecht discusses the economic impact of arts and culture events at the Aug. 20 Surprise City Council meeting.

Courtesy Surprise TV

West Valley Arts Council Deputy Director Michael Denson discusses art in the West Valley at the Aug. 20 Surprise City Council meeting.

Courtesy Surprise TV

Arts and culture events are a big business, according to a new study that sheds light on its benefits to the West Valley and Surprise.

In Arizona, more than $1 billion in economic activity has been generated through the arts, with audiences spending nearly $600 million on arts events.

The West Valley Arts Council and the Arizona Commission on the Arts, in partnership with Americans for the Arts, conducted one of four studies on the impact of the arts on the state and West Valley economies.

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