Cameron Beckert is rebranding her family’s Scottsdale-based homebuilding business to Cameron Custom Homes & Renovations.

Beckert grew up in the homebuilding business. In 1969, her grandparents J.W. and Maggi Hancock founded Camelot Homes in Scottsdale and a decade later, her parents Mark and Julie Hancock took the helm of the company. As a child, she had a front row seat to the inner workings of the luxury homebuilder, a press release stated.

In 2019, after building her sales, marketing and real estate development experience leading Camelot’s sales and marketing department, Beckert saw the opportunity to kick off Camelot’s custom home and renovation business. She is now launching the newly rebranded Cameron Custom Homes & Renovations.

“When we introduced our White Horse community in 2018, it garnered an incredible amount of media attention and national awards,” Beckert said in the release. “Among the thousands of people walking through the model home, there were quite a few who approached us and asked if we could build that model on their land or renovate their current home to reflect the design of those homes.”

Beckert, who was involved in the Young Presidents Organization global leadership program at Harvard University at the time, said she decided to focus a case study on creating a custom home and renovation company under the Camelot umbrella.

“I did a lot of soul searching. Should I start this business? Was the timing right? Through that experience, I realized there was a market for this business, and it lit the spark for me to take everything I had learned and go for it,” Beckert said in the release.

She started with two renovation projects in 2019, then took a step back during the pandemic to build the team and establish the foundation that would prepare the company for growth, according to the release. Now in 2023, Beckert announced the newly rebranded Cameron Custom & Renovations, which currently has over two dozen projects in the works.

“I have an incredible team of professionals, and we are dedicated to providing a luxurious, turn-key experience and the grounded warmth that makes our clients feel like a part of the family,” Beckert said in the release.

Those looking to build a custom home or renovate their current home can go to Camelot Design Center in Scottsdale. The sprawling showroom allows for a white-glove approach to selecting every surface, touch point, appliance and finish.