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Government

Town plans emotion-focused 'For Gilbert' campaign to highlight community investments

Gilbert’s Office of Communications and Engagement is preparing to launch a new community awareness campaign called “For Gilbert,” aimed at connecting residents emotionally to the town’s major capital projects and long-term investments in quality of life.

Unlike the tactical “Your Dollars, Your Gilbert” campaign that will focus on individual project updates and infrastructure transparency, “For Gilbert” will emphasize values, identity and the deeper reasons behind the town’s investments.

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