As the city of Surprise continues its pursuit of The Cheesecake Factory, residents are encouraged to vote for the official Surprise cheesecake flavor.

Voting is open through Oct. 31 at visit surpriseaz.gov/Cheesecake.

The Surprise Economic Development Department kicked off its latest campaign to bring one of its residents’ most-wanted restaurants to the city on Oct. 7. The city released a playful video as part of a larger effort to get the attention of The Cheesecake Factory.

This targeted campaign is based on results from the city’s annual retail survey, which garnered over 5,000 responses this year. The Cheesecake Factory has topped the list as the most-wanted restaurant by Surprise residents for four years.

“We hear our residents loud and clear,” said Jeanine Jerkovic, director of economic development for Surprise. “Each year, our retail survey provides valuable insights into what the community wants, and The Cheesecake Factory has been a consistent favorite. Through this lighthearted campaign, we hope to let the retail chain know Surprise is ready for cheesecake.”

In addition to watching the video, participants will have the opportunity to enter a drawing to receive a $50 gift card to The Cheesecake Factory.

The official cheesecake flavor of Surprise will be revealed on Nov. 1, on the Surprise Economic Development Department social media pages.

Watch the video at youtu.be/DPIkx7m0r4s.