Phoenix-based Performance Protocol, an online platform to recruit, develop and retain police agency talent, will donate its coaching and optimization services to the 440-person Maui Police Department, effective immediately.

As recovery efforts in the aftermath of the Lahaina wildfire continue, Performance Protocol will assist in retaining Maui Police Department talent to support first responders.

“Over the last couple weeks, Maui’s police officers and department staff have seen the firsthand devastation of Lahaina and its people,” Greg Zaroslinski, Performance Protocol president, shared in a press release. “We recognize how difficult this time has been for the entire department.”

Following a catastrophic event, police departments can experience high officer attrition and low morale, with some police agencies losing tenured officers, according to the press release. This can lead to challenging recruitment efforts and a younger, less experienced police agency.

Performance Protocol will provide 1-on-1 performance coaching for individual officers, dispatchers, leadership and support staff to help shape the future of policing in Maui.

Performance Protocol is currently active in coaching 35 police agencies throughout the U.S. Its efforts have led to an overall 81% reduction in the intention to quit and a 89% satisfaction rating.

Maui Police Department personnel interested in taking advantage of Performance Protocol’s services can contact their agency leaders to get connected and create their account.

Click here to donate to Maui police officers directly affected by the wildfire tragedy.

Visit performance-protocol.com.