Kiterocket appoints Foley as CEO


PHOENIX — Earlier this month, Kiterocket co-founder Amanda Foley assumed the role of chief executive officer while her predecessor and co-founder Martijn Pierik transitioned to executive chairman. Rebecca Holmes, the agency’s third co-founder, is stepping into the chief operating officer role.

The moves are designed to support the company as it experiences notable growth and executes on its vision to advance the brands advancing the world. The agency currently operates a Technology practice and Sustainable Living practice, with plans to soon expand into other future-focused industries.

“We have an inspiring client roster of visionary companies solving complex problems,” commented Foley, who previously served as managing partner for the agency.

“These companies put their big ideas into Kiterocket’s hands and trust us to get them adopted.From building the world’s most advanced semiconductor devices and sensors, to harnessing and storing renewable energy, to determining how to sustainably feed the world’s population, it’s an honor, for Kiterocket and myself, to represent brands all along the supply chain that are working to improve quality of life and protect the planet.”

Foley was raised amid a family-run business and left her budding communications role at a global firm, along with Holmes, to found Duo Public Relations in 2004. Together, the two quickly achieved annual revenues of more than $1 million — a feat accomplished by only 4.2% of women-owned businesses in America.

In 2016, the firm merged with Pierik’s agency, Impress Labs, and together relaunched as Kiterocket in 2017. Kiterocket boasts more than $5 million in annual revenue, with offices in Seattle and Phoenix, and upward of 40 employees, spanning top-notch subject matter experts, publicists, brand strategists, digital marketers, social media specialists, designers, website programmers and content producers.


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