Popular TV food personality and restaurateur Guy Fieri is bringing Flavortown to Glendale for the Super Bowl.

“Guy Fieri’s Flavortown Tailgate” will pop up on the stadium side at State Farm Stadium, 1 Cardinals Drive, on Super Bowl Sunday, Feb. 12.

Part food festival, part music festival, Fieri’s personally curated event will feature more than 10 “Diners, Drive-Ins, and Dives” restaurant pop-ups, a Taste of Phoenix, tons of bars, a lot of tailgate fun, plus musical performances from LOCASH and DJ Diplo.

The event, which goes from 11:30 a.m. to 4:30 p.m., is free and family friendly.

Registration for free general admission tickets is open. VIP Tickets & WYNN VIP Tables are available for purchase. Click here.

The event is expecting 10,000 attendees.