Glendale to consider $500K for Final Four official sponsorship
Council will vote on measure at Tuesday meeting
Independent Newsmedia
Posted 6/23/23
The last time the NCAA Final Four was in Glendale, it resulted in the largest single non-Super Bowl event economic impact in Arizona history, according to the city. It’s returning to the West Valley next March.
You must be a member to read this story.
Join our family of readers for as little as $5 per month and support local, unbiased journalism.
Current print subscribers can create a free account by clicking here
Otherwise, follow the link below to join.
To Our Valued Readers –
Visitors to our website will be limited to five stories per month unless they opt to subscribe. The five stories do not include our exclusive content written by our journalists.
For $6.99, less than 20 cents a day, digital subscribers will receive unlimited access to YourValley.net, including exclusive content from our newsroom and access to our Daily Independent e-edition.
Our commitment to balanced, fair reporting and local coverage provides insight and perspective not found anywhere else.
Your financial commitment will help to preserve the kind of honest journalism produced by our reporters and editors. We trust you agree that independent journalism is an essential component of our democracy. Please click here to subscribe.
Need to set up your free e-Newspaper all-access account? click here.
Non-subscribers
Click here to see your options for becoming a subscriber.
Register to comment
Click here create a free account for posting comments.
Note that free accounts do not include access to premium content on this site.
I am anchor
CITY
Glendale to consider $500K for Final Four official sponsorship
Council will vote on measure at Tuesday meeting
(The Associated Press/Matt York)
In this April 1, 2017, file photo, a fan holds tickets as he arrives at State Farm Stadium — then known as University of Phoenix Stadium — in Glendale before the semifinals of the Final Four.
The last time the NCAA Final Four was in Glendale, it resulted in the largest single non-Super Bowl event economic impact in Arizona history, according to the city. It’s returning to the West Valley next March.
The Glendale City Council at its voting meeting next week will consider paying $500,000 to become an official supporter of the Final Four Host Committee.
The meeting starts at 5:30 p.m. Tuesday, June 27, in Council Chambers, 5850 W. Glendale Ave.
Glendale hosted the 2017 NCAA Men’s Final Four Tournament at State Farm Stadium, then known as University of Phoenix Stadium. The city reports the two-session event brought in 153,780 attendees, which was the second-highest total in Final Four history.
In 2017, Final Four visitors stayed an average of 4.16 nights and spent an average of $487.19 per day.
These visitors participated in events hosted throughout the state and created an estimated $324.5 million economic impact for Arizona, according to ASU's WP Carey School of Business analysis.
At that time, it was the largest single non-Super Bowl event impact in Arizona history.
In addition, the NCAA and the Host Committee distributed grants to Arizona nonprofit organizations and organized numerous community projects. Glendale Heroes Regional Park was the site selected for one of the projects, which included renovating two existing basketball courts and resurfacing them.
The Phoenix Local Organizing Committee is a private, nonprofit Arizona corporation responsible for driving the state’s efforts for the 2024 NCAA Men's Final Four. Two semifinal games will take place on Saturday, April 6, 2024, followed by the championship game Monday, April 8, at State Farm Stadium.
One of the top priorities of the Host Committee, according to the city manager’s office, is to use Final Four week to attract new companies to locate or expand their business in Arizona through a program called the CEO Forum. As an official supporter, the city of Glendale will be able to drive future economic vitality by participating in the Arizona CEO Forum.
The forum will encourage invited leaders to consider relocating their company headquarters or expanding/setting up business operations in Arizona.
The Host Committee will work with Glendale to help select and host an exclusive group of CEOs, and Glendale will be allowed to select a minimum of two CEOs to be invited to participate in the forum.
Funding for the $500,000 sponsorship agreement will come from budgetary savings from Super Bowl 57 appropriation.
