Bell Bank ends naming rights to Legacy Sports owned, operated park in Mesa
Posted 4/11/23
Bell Bank has ended its partnership with Legacy Sports USA as the naming rights partner of the 320-acre multipurpose sports facility in Mesa, which was formerly known as “Bell Bank …
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Bell Bank ends naming rights to Legacy Sports owned, operated park in Mesa
Posted
Bell Bank has ended its partnership with Legacy Sports USA as the naming rights partner of the 320-acre multipurpose sports facility in Mesa, which was formerly known as “Bell Bank Park.”
The facility at 6321 S. Ellsworth Road, which broke ground in October 2020 and opened on Jan. 7, 2022, is owned by Legacy Cares and operated by Legacy Sports USA, according to a release.
Legacy Sports USA and Bell Bank agreed to a multi-year naming rights deal in September 2021 for the facility that had been known as Legacy Sports Park. Bell Bank notified Legacy Sports USA in November 2022 that it was terminating the agreement as the naming rights sponsor. Bell Bank is working with Legacy Sports USA on the removal of Bell Bank’s name from the facility and digital channels.
“Bell Bank remains steadfast in our commitment to the Phoenix community,” said Kyle Kennedy, Phoenix president and Arizona banking director for Bell Bank. “And we look forward to our continued work with and support of organizations making a positive impact in the communities we serve.”
Bell Bank had no control or influence over the operations, budget or management of the facility, nor did it make any debt or equity investment in the facility or any of the affiliated entities. Bell Bank’s sponsorship included name and brand use by Legacy Sports USA on the facility and in communications only, the release states.
Bell Bank Park has changed its name to “Legacy Park: Arizona’s Premiere Sports & Entertainment Complex.”
Legacy Cares, the company that owns the complex, is now seeking a new naming sponsor as it expresses its thanks to Bell Bank for helping launch the multi-faceted project, according to a second release.
“Sponsorship and name changes are common and frequent when it comes to arenas, stadiums and sports facilities including those right here in the Valley. As we conclude our arrangement with Bell Bank, I want to thank them for their support as we opened this facility which is attended by millions every year. The search now begins in earnest for a new naming rights partner,” said Legacy Cares President Douglas Moss.
