American Express and American Forests team up
Separate from Phoenix’s efforts to plant trees and install shade structures, American Express announced a $1.1 million grant to American Forests in February 2022 to help the nonprofit conservation organization increase tree equity in four cities where American Express has offices: Phoenix, New York City, Salt Lake City and Sunrise, Fla.
The two organizations are tracking progress of tree-planting efforts through an interactive map that shows the tree-equity score of neighborhoods throughout the Valley, not just Phoenix. According to American Forests’ website, the tree-equity score evaluates existing tree canopy, population density, income, employment, surface temperature, race, age and health.
American Forests calculates tree-canopy coverage in different parts of Phoenix through a partnership with EarthDefine, a geospatial data and services company based in Redmond, Wash. EarthDefine calculates coverage by targeting trees with a laser and measuring the time for reflected light to return to the receiver. Their scores are different from canopy coverage reported by Mesa and Phoenix.
Michelle Kurtz, a spokesperson for American Forests, said they use additional data from a variety of sources to derive the score, including the U.S. Census Bureau’s American Community Survey, imagery from Landsat and the Centers for Disease Control and Prevention.
American Forests has not said how many trees they expect to plant. But they indicated that their goal is to get as close as possible to a tree-equity score of 100 in each of the four cities in the grant. The grant also will support “climate-resilient urban forests, create forestry jobs marketed to historically marginalized populations, identify urban tree nursery needs and help build nursery capacity,” American Express said on its website.
According to the interactive map, Phoenix has an average tree equity of 80 out of 100. Meanwhile, Mesa has an average score of 80 and Chandler has a score of 81. Glendale and Gilbert have scores of 75 and 83, respectively.
Tree-equity scores in individual neighborhoods throughout Phoenix vary greatly. Scores are significantly lower in low-income communities and communities of color in south and west Phoenix. Some neighborhoods have scores in the 20s, 30s and 40s, while other neighborhoods in Phoenix have scores of over 90.
On Feb. 16, the partnership was kicked off when members of the American Express Phoenix office volunteered alongside representatives from American Forests and the Arizona Sustainability Alliance to plant 45 trees at the Rio Salado Habitat Restoration Area just south of downtown Phoenix. Phoenix Mayor Kate Gallego was among several community leaders in attendance.
Anyone interested in getting involved with the tree-equity program can visit the American Forests website and explore the “Get Involved” page.
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