The McRae Agency celebrates 25 years in business

PR firm announces new digital division

The McRae Agency is celebrating 25 years in business, according to CEO Beth McRae, and is opening a new division dedicated to digital marketing.

“We have had so many amazing clients over this quarter decade. We have worked with Red Bull, Sprint, CBRE, Google, KB Homes, Discount Tires, Barrett-Jackson, Massage Envy and more. We even have a client that’s been with us since 1996,” Ms. McRae said.

“Due to the demand for digital marketing firms and our clients’ needs, we have opened a new division of our company dedicated to pay-per-click ads, social media advertising and all other forms of digital marketing. We’ve stayed in business because we’ve been able to easily pivot to give our clients exactly what will provide value for them.”

Based in Paradise Valley, The McRae Agency “boutique” style firm is a public relations firm with big agency experience and boutique agency service. The firm has orchestrated countless award-winning campaigns: to date The McRae Agency has won more than 50 awards, according to a press release.

Ms. McRae is also a veteran fundraiser in the Valley, having chaired events such as the 50th Anniversary Heart Ball, Symphony Ball, American Cancer Society gala (three times) and is the co-creator of the Arizona Humane Society’s signature event, Compassion with Fashion.

She has also served on several boards and was recently appointed to the FBI Phoenix Citizen’s Academy board.

Ms. McRae has degrees in journalism and marketing, as well as an MBA. She started her company after a number of years with one of the world’s largest agencies, McCann. For more information, visit www.mcraeagency.com.