As Arizona State University men’s basketball tips off its 2025-26 season this October, the team has inked a new partnership with Scottsdale-based Pivot Culinary, a food management company specializing in fueling athletes for peak performance.
Pivot Culinary provides customized, made-from-scratch meals for more than 50 professional sports teams, including the Arizona Cardinals, Las Vegas Golden Knights and New York Yankees. The single-season agreement with ASU marks its first collegiate partnership.
The company was founded by Susan Wilcox, the creator of The Herb Box, which has grown since 1995 into two restaurants, a private event space and Pivot Culinary, its catering arm.
