A freeway landmark monument sign is to be installed at the 61-acre Medina Station commercial development at the southeast corner of East Southern Avenue and South Signal Butte Road in Mesa.
The Mesa Design Review Board voted 4-0 March 11 to recommend the Mesa City Council approve the design of a freeway landmark monument sign for the development. Chair Dane Astle, Vice Chair Justin Trexler and board member Paul Johnson were absent.
The sign is to be at the site’s south side adjacent to U.S. Highway 60, Staff Planner Cassidy Welch said.
“The proposal is for a 47-foot-tall freeway landmark monument with 303 square feet of sign area. The design is consistent with the Medina Station design guidelines that were recommended approved by the design review board and approved by city council in January,” she said. “The design guidelines require simple and abstract rectangular form that’s presented in the (freeway landmark monument) including the abstract angle along the top, use of modern materials. The monument is primarily stucco finish with a board-formed concrete along the bottom ... that will be visible from the parking lot adjacent to the commercial.”
James Rogers of Davis Signs & Graphics is the applicant. Bela Flor Holdings LLC is the owner.
Medina Station is a planned mixed-use development in east Mesa designed to integrate commercial, dining and residential components to serve as a regional destination, according to a written project narrative from Davis Signs & Graphics.
“The development will feature around 302,000 square feet of commercial space, anchored with a 148,000-square-foot Target,” it states. “The commercial space will also include additional major retailers, multiple shops and a unique restaurant row filled with higher-end, sit-down restaurants... Approximately 25 acres are allocated for residential use, with plans to construct about 651 multifamily housing units, offering modern living spaces to accommodate the growing population in east Mesa.”
The all-volunteer Mesa Design Review Board is unique in that its composition is set by the zoning ordinance to include two architects; two from other design professions such as landscape architecture, engineering, urban planning, interior design or other design-related background; one contractor or developer; and two residents, according to the city’s website.
Richard H. Dyer can be reached at rdyer@iniusa.org, or on X @rhdyer. To voice your opinion on this story, connect with us at AzOpinions@iniusa.org.
Meet Richard Richard Dyer has worked at Independent Newsmedia Inc. USA since 1987, starting his career in Apache Junction as a copy editor and being promoted over the years to work as the editor of the Mesa Independent, news services editor for the East Valley office in Apache Junction, managing editor for the East Valley office, news services editor for the East Valley office and eventually also for the newspapers at INI’s then-Chandler office, managing editor again and as a news editor covering Apache Junction/Gold Canyon and Queen Creek. He helped start the Florence Independent while the news editor covering Apache Junction and Mesa news. In January 2023, he became associate managing editor for the East Valley newspapers and in August 2023 became managing editor for the East Valley newspapers of Chandler/Tempe, Gilbert, Queen Creek, Florence, Mesa and Apache Junction/Gold Canyon, while also reporting on Mesa and Apache Junction/Gold Canyon.
Community: Since 2009, he has worked as a volunteer to design The Blue Guitar Magazine, Blue Guitar Jr. magazine and Unstrung magazine, which are projects of The Arizona Consortium for the Arts; and since 2014, has been overseeing the art submissions.
Education: University of Arizona with a master of arts in journalism and a bachelor of science in agricultural communication. Also continuing education at Mesa Community College in welding in a metal art sculpture class.
Random fact: Saw his first tornado on May 31, 2010, which was classified as an EF-2, as part of a stormchasing tour group.
Hobbies: He is an artist of welded-steel sculptures, selling his artwork at juried and non-juried art shows.
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