Anyone headed for the Outlets at Anthem will need to enter a new name into the GPS system because the landmark outdoor shopping center is changing its name to Outlets North Phoenix.

The name change is in response to the explosive growth in the northern reaches of the Phoenix city limits and increased shopper demand.

“As anyone who lives in the area knows, growth in the North Phoenix area has been tremendous, especially the last five years,” Steve Craig, property developer and owner of Craig Realty Group, which owns and operates Outlets at Anthem said. “When we first acquired the property, it was named Outlets at New River and was a tourist destination for those traveling along the I-17, including those looking into the master planned community of Anthem. We’ve evolved over the years to be the preferred shopping center for the northern boundaries of Phoenix and as the north valley has evolved, we’re now changing our name to reflect that.”

The center was renamed Outlets at Anthem in 2002 as an outdoor open-air, family and pet-friendly destination. 

In 2002, the shopping center staked its claim as a festive destination during the holidays featuring the state’s largest Christmas tree. For more than 20 years, families from all over the Valley flocked to the Outlets at Anthem for a healthy dose of the Christmas spirit.

“The new name and signage are a natural progression of any business willing and able to adapt to the growing needs of its community,” JoAnn Truax, director of real estate operations and marketing, Craig Realty Group said. “We’re happy to always be the place to save on designer brands, but we are excited to also become a place for shoppers’ services and entertainment.”

To learn more about Outlets North Phoenix and all the center’s shopping options, visit www.northphoenixoutlets.com