Shea Homes Arizona recently "opened" its newest community, Reserves Estates at Eastmark. I say open with a grain of salt, because as you might guess, we’re opening this community differently than any other we have before.
In order to best provide for the health and safety of our buyers, we’ve taken a different approach to this grand opening that plays much more heavily on virtual options than ever before, and it may well be a preview for home-shopping of the future.
Nearly anything buyers could do in person before they can now do online, from browsing communities to virtual tours. Buyers can video-conference with a new-home advisor who can walk them through the pre-approval process, as well as financing options. We’ve even had buyers working with our design studio team via Zoom to personalize their new home.
Since the opening of Reserves Estates at Eastmark, we’ve had a number of prospective buyers taking self-guided virtual tours through our new model homes.
It’s also become clear that for some shoppers, they need to be able to get a sense of the physical home, so physical in-person tours have still been taking place, albeit following strict social-distancing guidelines and with zero surface contact.
Opening a new community during this unique time has created an experience that blends the old and the new, giving buyers more freedom than ever to shop for their home their way. If anything, this foretells a future that further blends the online and in-person shopping experience, rather than prioritizing one over the other.
To learn more about Reserves Estates at Eastmark and the virtual buying process, visit sheahomes.com.