The Federal Trade Commission is considering a new rule requiring companies to offer an easy click-to-cancel option for subscriptions.
The last thing we should need is more government regulation, but Big Business is clearly asking for this one.
Many corporations have become huge via acquisitions, not by building trusting relationship with customers.
I’d like to do business with companies that treat me as though they care about me. Too many giant corporations obviously have other priorities.
Why else would they send me “do not reply” emails? Why can I subscribe with a click but be forced to call to cancel? If they’re too busy to answer when I call, why don’t they offer the option of a callback? If I have to wait, why must I listen to recorded pitches or their choice of music?
Why do they need the government to dictate to them how customers should be treated?
Joe Smyth is a retired journalist and CEO who lives in Scottsdale.
EDITOR’S NOTE: Readers, please send your reactions — pro or con — to azopinions@iniusa.org.
