The city of Apache Junction apologized on Facebook after announcing a new “Welcome to AJ” sign was installed and asking residents to participate in a contest “to highlight the beauty of these iconic signs and draw attention to the wonders of Apache Junction” after area residents were not happy with the look of the sign.

Many on Facebook seeing the photo asked why it was plain with lettering when other city signs have logos or a Western flare.

The city at @cityofAJ posted a photo of the newest sign and announced it was hosting an appreciation contest of photos to highlight the beauty of the iconic signs and draw attention to the wonders of Apache Junction.

“We can’t wait to see the incredible captures that bring the ‘Welcome to AJ’ signs to life, showcasing the beauty of our city and the unity of our residents. Join us in this spirited contest and let’s paint a vibrant picture of Apache Junction’s charm and allure,” the post stated in part.

“Sorry, don’t like it. It should have remained with a Western theme. This looks like a state penitentiary sign,” one person replied.

“Why would you want to showcase an ugly institutional sign? Pretty sure the city now sees what most of the residents prefer. Contest = epic failure,” another person posted.

“It reminds me of a sign on a government building. I’m guessing that was the vibe you were looking for,” a third person wrote.

Other comments included: “Should have left it Western and rustic,” “I like the prospector. Please keep that,” “It’s not Western enough,” “It’s very utilitarian. And not in a good way. I’m a little disappointed to be honest” and “I’m hoping the sign in your picture isn’t complete. Your message is confusing. Are you looking for ideas in order to add character to that bland sign?”

The city of Apache Junction later added to the Facebook post that the sign is the property of D.R. Horton, the housing developer building subdivisions in the southern section of Apache Junction.

“Please be aware that the sign mentioned does not belong to the city of AJ. It is actually the property of DR Horton. Rest assured, there will be no changes made to the current signs in our city. The purpose of this post is to celebrate and showcase the amazing signage that our city has to offer. We want to highlight the existing signs that contribute to our city’s charm and also introduce a newly built sign that we are excited to share with you. We apologize for any confusion caused and appreciate your understanding. Thank you for your support,” the post from the city states.