Independent Newsmedia

Mayor Cathy Carlat unveiled the city’s first official flag at the State of the City, and a video has been created to showcase the flag’s elements and the meaning behind them.

The video can be found at Peoria’s YouTube page, youtube.com/user/PeoriaChannel11AZ.

The flag represents Peoria’s own pallet: the rust and browns of the Sonoran Desert and the surrounding mountains, the blues of the waters of Lake Pleasant and the Arizona skies.

The stars represent the past, present and future.  They illustrate the following shared principles.
• Courage of the founding pioneers who conquered a harsh life in the desert;
• Strength of the men and women who steered an evolution into a modern city;
• Pride in city, that driving force that propels residents to reach full potential.

The look and design have been unveiled slowly, as it began a year ago when the city began incorporating the colors and patterns into its visual brand, See Yourself in Peoria. Based on positive reaction, the brand translated into the flag. The branding materials, including the flag were designed in-house, creating considerable savings.