Cole Swindell will perform at Barrett-Jackson’s annual Rock the Block concert in Scottsdale early next year.

Barrett-Jackson announced Wednesday that its auction’s kickoff concert will take place Jan. 16, 2026. 

“From Foreigner to Sammy Hagar and now a country music superstar, our Rock The Block concerts have become the ultimate kick-off for auction week in January,” Craig Jackson, Barrett-Jackson chairman and CEO, shared in a press release.

Swindell has produced chart-topping hits like “She Had Me at Heads Carolina,” “Forever To Me,” “Chillin’ It,” “Single Saturday Night,” and more. With more than 8 billion total global streams to date, the Georgia native will kick off his Happy Hour Sad Tour this September.

“There’s nothing that compares to the energy of a live crowd, and I am so excited to hit the stage during Barrett-Jackson’s Rock The Block concert this January,” Swindell stated. “I have no doubt this show is going to be something special.”

Rock The Block concert-goers will receive early access to the Barrett-Jackson auction site before it opens to the public with the opportunity to preview some of the world-class auction vehicles. Guests can get a first look inside the Sponsor Pavilion showcasing the latest vehicles and displays from automakers and can view the auction’s star vehicles displayed in the North and South Showcase Pavilions that surround the auction arena.

Tickets for Rock The Block are on sale with reserved seating and hospitality packages in the Premium Hospitality Suite located in the Muscle Lounge.