Bell Bank Champion Larry Fitzgerald Jr. joined the long-standing financial institution to take 50 Kids from iCAN, a nationally recognized youth development program, on a $100 shopping spree and dinner on Monday, July 31.

The children, who are in second through sixth grades, were treated to the shopping spree at Going, Going, Gone located inside the Arizona Mills Mall in Tempe, a press release explained.

All of the children are part of iCAN’s nationally-recognized out-of-school time prevention programming that is offered free to kids and teaches vulnerable youth real-life skills including goal setting, positive decision-making and how to avoid the risky behaviors.

“This was an incredible treat and really a special afternoon. Not only did we get to take 50 amazing, smart and energic kids on a fun shopping spree, but to do it alongside a superstar like Larry Fitzgerald, we couldn’t have asked for a better partner. Seeing the kids’ faces light up when they were shopping alongside one of football’s greatest stars was really something special,” said Kyle Kennedy, Bell Bank’s Phoenix president and Arizona banking director, in the release.

As a Bell Bank Champion, Fitzgerald is featured in Bell Bank’s advertising and social media, and provides exclusive experiences for Bell Bank customers and connects with the bank in paying it forward through charitable work in the community.

“Bell Bank has been somebody who I can truly rely on. They are always making their presence felt in the community,” said Fitzgerald in the release. “To be able to have partners like that and see these smiles of these young people, it makes you feel like what you’re trying to do is worthwhile.”

For information about Bell Bank or its commitment to charitable endeavors, visit www.bellbank.com.