Bad Birdie, the Scottsdale-based golf apparel company that came onto the national scene in an episode of the Shark Tank TV show, is announcing its first-ever nonprofit collaboration with the Phoenix-based teen suicide prevention hotline, Teen Lifeline.
All proceeds from sales of two new, limited-edition polo shirts, a long sleeve T-shirt and two bucket hats will be donated directly to Teen Lifeline, according to a press release.
The capsule will launch nationwide on the Bad Birdie website on Tuesday, Nov. 1.
Shoppers interested in purchasing the apparel in support of Teen Lifeline are encouraged to place their orders as soon as possible. Apparel in the capsule is expected to sell out quickly, especially as the holiday shopping season is about to begin.
“We’ve never collaborated with a nonprofit on sales of an apparel capsule before,” Bad Birdie founder Jason Richardson said in the release. “But there are so many teens in Arizona who play golf and wear our products, we believe it’s important for us to make an impact for them and their mental health.”
Teen peer counselors, ages 15–19, at Teen Lifeline responded to more than 22,000 calls and 20,000 text messages from troubled youths throughout Arizona in 2021. On average, that’s 115 calls or texts per day, with one in three from a teen considering suicide.
“I wish I had known about Teen Lifeline when I was in high school,” Richardson said in the release. “It could have made such a difference for some of my friends and classmates who struggled to feel hope for the future.”
Richardson engaged students at Pinnacle and Paradise Valley high schools to model the capsule’s apparel and will use product photos taken by Pinnacle students for the Bad Birdie website.
The five products in the new capsule include a Nocturnal by Nature polo and bucket hat in dark blue with an organic black pattern, a Green Tee Shots polo and bucket hat in dark green with a tan floral pattern and a black long sleeve T-shirt carrying a message inspired by the Teen Lifeline tagline that says “You’re Not Alone.”
“Our goal at Teen Lifeline is for every teen to feel connected to those around them and to know they’re not alone,” Michelle Moorhead, executive director at Teen Lifeline, said in the release. “We’re grateful to Jason Richardson and his team at Bad Birdie for the opportunity to collaborate and share that message with even more teens.”
Teens who are struggling to feel hope in their lives are encouraged to call Teen Lifeline at any time 24/7 at 602-248-TEEN (8336) or 800-248-8336. Teens can also text with a teen peer counselor at 602-248-8336 between 12–9 p.m. on weekdays and 3–9 p.m. on weekends.
The 24-hour hotline is staffed by teen peer counselors from 3–9 p.m. daily. Trained, professional counselors are available at all other times.