Arizona, Sonora officials sign pledge to boost tourism
Posted 6/26/23
The Arizona Office of Tourism and Sonoran tourism officials have signed a letter of intent to collaborate on joint strategies to promote visitors to the two-state region.
The letter was signed …
You must be a member to read this story.
Join our family of readers for as little as $5 per month and support local, unbiased journalism.
Current print subscribers can create a free account by clicking here
Otherwise, follow the link below to join.
To Our Valued Readers –
Visitors to our website will be limited to five stories per month unless they opt to subscribe. The five stories do not include our exclusive content written by our journalists.
For $6.99, less than 20 cents a day, digital subscribers will receive unlimited access to YourValley.net, including exclusive content from our newsroom and access to our Daily Independent e-edition.
Our commitment to balanced, fair reporting and local coverage provides insight and perspective not found anywhere else.
Your financial commitment will help to preserve the kind of honest journalism produced by our reporters and editors. We trust you agree that independent journalism is an essential component of our democracy. Please click here to subscribe.
Need to set up your free e-Newspaper all-access account? click here.
Non-subscribers
Click here to see your options for becoming a subscriber.
Register to comment
Click here create a free account for posting comments.
Note that free accounts do not include access to premium content on this site.
I am anchor
Tourism
Arizona, Sonora officials sign pledge to boost tourism
Arizona Office of Tourism
Sonoran and Arizona officials, including Gov. Katie Hobbs, signed a pledge to collaborate on strategies to promote tourism in both states..
Posted
The Arizona Office of Tourism and Sonoran tourism officials have signed a letter of intent to collaborate on joint strategies to promote visitors to the two-state region.
The letter was signed by AOT Director Lisa Urias and Sonoran Secretary of Tourism Roberto Gradillas and was witnessed by Gov. Katie Hobbs and Sonoran Gov. Alfonso Durazo.
“Mexico and the state of Sonora are our friends, neighbors and longtime tourism partners,” Urias stated in a press release. “As we work to build international visitation back, I couldn’t think of a better time to reaffirm our strong relationship while planning collaboratively for our future success.”
The letter was signed on Thursday, June 22.
The trip marks the first to Arizona by Mexico Secretary of Tourism Miguel Torruco Marqués, who has served in this role since 2018.
According to the press release, Mexico is Arizona’s largest trading partner and largest source of international visitors.
AOT stateed that while visitation hasn’t fully recovered from the pandemic, the numbers are increasing. In 2021, Arizona saw more than 2.5 million visitors from Mexico.
