The McRae Agency, a full-service public relations firm based in Scottsdale, 5150 E. Orchid Lane, announces the launch of a new fundraising consultancy services program. Geared towards supporting the nonprofit community in the Valley and beyond, this initiative aims to equip organizations with essential tools and strategies to achieve fundraising goals.

Leading this new endeavor is McRae Agency President and CEO Beth McRae. With more than 30 years of experience in nonprofit fundraising, public relations and marketing, McRae has been responsible for securing substantial donations for numerous nonprofit organizations including the Arizona Humane Society, American Heart Association, American Cancer Society, Phoenix Symphony, Phoenix Art Museum and more. Additionally, McRae has chaired various nonprofit events, such as the Arizona Costume Institute’s Holiday Luncheon, where she recently played a key role in breaking fundraising records in December 2023.

Operating as an extension of nonprofit development teams, The McRae Agency will offer a range of services, including, but not limited to: monetization of events and activities; formation of advisory councils and board of directors; development of comprehensive fundraising plans; facilitation of strategic planning sessions; assistance with awards submissions; support for pr and marketing plans; provision of strategic counseling; facilitation of valuable connections; identification of event and honorary chairs; and assistance in securing donations.

By offering these consultancy services, The McRae Agency enables nonprofits to re-evaluate and refresh their current strategies, ensuring alignment with the evolving needs of their campaigns.

Visit mcraeagency.com for more information.