OPINION — Christian Serena’s recent opinion piece urged voters to back Barry Graham and Michelle Ugenti-Rita. It was presented as the view of a former planning commissioner and concerned resident. While he is entitled to his opinion, Mr. Serena did not mention that he is chair of Barry Graham’s campaign.
That is not a minor omission. A campaign chair supporting his own candidate is making a campaign case, and the label should say so lest readers believe it is an objective opinion. This paper should adopt a standing policy requiring disclosure of opinion piece authors when writing about their own candidates.
As for his actual commentary, Mr. Serena scrutinizes who funds his candidate’s opponent, urging readers to “follow the money” and weigh who stands to benefit. By that standard, readers deserve to know that the author, himself, has a direct stake in the outcome.
