HMA Public Relations, an award-winning public relations agency and marketing communications firm located in north Scottsdale, has promoted Justin Liggin to account executive.

According to a press release, Liggin first joined the firm as an intern in November 2020 and was hired as an account coordinator in August 2021, following his graduation from the Walter Cronkite School at Arizona State University. In his new role, Liggin will be responsible for digital communications, social media management and media relations on behalf of the agency’s varied clients.

Prior to joining HMA, Liggin developed industry knowledge while serving as a team lead in the Public Relations Lab at the Cronkite School, where he assisted in creating a strategic external campaign, conducted client meetings, planned and executed social media content and more.

Liggin also received digital experience while taking part in the Cronkite School’s Digital Audiences Lab — a professional program aimed at creating data-driven growth strategies for clients. In the lab, his duties included conducting social media campaigns, managing search engine optimization testing and creating written, video and graphic content.

“This well-deserved promotion is a testament to Justin’s commitment to providing exceptional service to HMA’s many clients,” said Abbie S. Fink, vice president/general manager, in the release. “In his new role he will continue to provide strategic communications support to our clients while also maintaining the agency’s online presence through our daily blog content and social media channels.”

Liggin graduated from the Cronkite School in 2021, earning his bachelor’s degree in journalism with an emphasis in public relations and a minor in digital audiences. Liggin also received a certificate in marketing and sales from the W.P. Carey School of Business.