Responding to the recent state of emergency, the Arizona Restaurant Association is creating a new marketing strategy to help support local dining establishments with the debut of Arizona Takeout Week.
Arizona Takeout Week will help local restaurants and diners during the unprecedented crisis in the industry, according to a press release, adding that the initiative is in effect and will run through the entirety of the Coronavirus closures.
The initiative serves to help diners and those who depend on dining establishments as a food source find restaurants offering pick-up, curbside, and delivery options during this time, the release said, and aid restaurants in marketing their service options during the closure.
“We appreciate and thank Governor Ducey for his efforts in working with the restaurant industry to mitigate the spread of the Coronavirus,” said Arizona Restaurant Association President/CEO Steve Chucri, in a prepared statement.
“The Arizona restaurant family appreciates his work and that of all elected leaders in our state during this unparalleled time in our history.”
The culinary industry has a powerful impact on the state’s economy and residents’ livelihoods, the release said, noting that there are more than 10,000 dining establishments employing more than 229,000 staff with annual restaurant sales of $13.4 billion.
“At the end of the day, we are the industry of ‘happy’ — that is what the hospitality industry represents. We hope to bring a bit of happiness to Arizonans during this extremely difficult time through Arizona Takeout Week while keeping our employees and restaurants afloat,” Mr. Chucri said.
The event already has more than 100 participating restaurant locations. The initiative is free for restaurants and all are invited to email current menus and service hours to email@example.com.
Diners are encouraged to go to the official Arizona Takeout Week website at aztakeoutweek.com to learn more and start dining on the go.