Opinion

AI is already making Valley travelers’ lives miserable

A computer-algorithm reset might make the experience, from setting airfares to deflecting consumer complaints, more bearable ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Christopher Elliott

Submitted photo/MICHAEL CAIRNS

OPINION — All this talk about pacing the frontier of artificial intelligence overlooks a reality that travelers experience every day.

An algorithm already determines your airfare. Another sets the hotel's rate. And another answers your complaint with a non-answer, hoping you'll give up.

AI arrived in the travel industry years ago, and consumers are paying higher prices and enduring worse customer service because of it. Why isn't anyone pacing that frontier?

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AI is already making Valley travelers’ lives miserable

A computer-algorithm reset might make the experience, from setting airfares to deflecting consumer complaints, more bearable ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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AI is already making Valley travelers’ lives miserable

A computer-algorithm reset might make the experience, from setting airfares to deflecting consumer complaints, more bearable ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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