After more than 40 years in the Valley, Rumors Salon just opened a second location in DC Ranch.

The new salon is located in the Market Street retail center. The new location is aimed at residents from DC Ranch, Silverleaf, Grayhawk and neighboring north Scottsdale communities.

Rumors is a full-service hair salon that provides a comprehensive suite of hair services such as cuts, coloring, styling, perms, and Keratin treatments. Rumors is also a Bellami Salon, providing customers with Bellami hair extensions. Rumors carries luxury hair products such as Oribe, UNITE, Kevin Murphy and Roots Professional products.

Rumors is responding to a high demand for a second location based on feedback from its current customers at the original location in the Seville Shopping Center in McCormick Ranch.

“It’s something we’ve been thinking about for a long time. At our Seville salon, we are at capacity. It just feels like the right time to expand, and Market Street at DC Ranch is the right location.” owner Julie Schumacher said in a written statement.

Rumors Salon is open Monday through Saturday. To learn more about Rumors Salon, click here.