Modifications to a comprehensive sign plan are being sought for the Target on 7.7 acres at 1135 S. Gilbert Road and for the Target on 10.5 acres at 1525 S. Power Road (above).
City of Mesa
Modifications to a comprehensive sign plan are being sought for the Target on 7.7 acres at 1135 S. Gilbert Road (above) and for the Target on 10.5 acres at 1525 S. Power Road.
Special-use permits being sought for sign plans for two remodeled Target stores are to be discussed Wednesday by the Mesa Board of Adjustment.
The board meets at 4:30 p.m. for a study session with a 5:30 p.m. meeting Nov. 4 in the council chambers 20 E. Main St.
The Board of Adjustment conducts public meetings to hear and decide requests for variances, special-use permits and interpretations of the city of Mesa zoning ordinance and sign code. Members are appointed for staggered terms of three years, according to the city’s website.
Modifications to a comprehensive sign plan are being sought for the Target on 7.7 acres at 1135 S. Gilbert Road and for the Target on 10.5 acres at 1525 S. Power Road.
Joanna Graham of Kimley-Horn and Associates Inc. is the applicant for both. Target Corp. T0251 is the owner for the 1135 S. Gilbert Road site and Dayton Hudson Corp. is the owner for 1525 S. Power Road.
Gilbert Road Target
The Gilbert Road applicant is requesting a permit to allow for modifications to an approved plan at the Target within a commercial center. Planner Emily Johnson wrote in a staff report.
“The requested modifications include the removal of the attached signage letter height maximum, a total of three attached signs, an increase to the maximum aggregate sign area and an increase to the maximum sign area of an individual sign,” Planner Emily Johnson said in a written staff report.
The project proposes one new 8-foot bullseye logo and Target sign, replacing an existing CVS Pharmacy sign, a new 24-inch “drive-up” sign and a new vinyl on glass “order pickup” sign, Graham of Kimley-Horn wrote in a project narrative.
“The proposed signage incorporates special design features such as lighting, materials and craftmanship, murals or statuaries that reinforce or are integrated with the building architecture,” it states.
Power Road Target
The Power Road applicant is requesting a permit to allow for modifications to an approved sign permit at the Target store within the Superstition Springs Development Master Plan, Johnson wrote in a staff report.
“The requested modifications include the removal of the attached signage logo and letter height maximum, a total of four attached signs, an increase to the maximum aggregate sign area and an increase to the maximum sign area of an individual sign,” she said.
The project proposes two new 8-foot bullseye logos and Target signs — one on the front elevation and one on the rear; replacing an existing CVS Pharmacy sign; a new 24-inch “drive-up” sign; and a new vinyl on glass “order pickup” sign, Graham of Kimley-Horn said in a written project narrative.
“Due to the building’s substantial frontage of approximately 430 linear feet, additional signage is warranted to provide effective identification and wayfinding for customers. The proposed CVS Pharmacy sign identifies a distinct service area within the Target store, while the drive-up sign provides clear directional guidance for customers utilizing the drive-up service, improving site circulation and customer convenience,” it states.
Richard H. Dyer can be reached at rdyer@iniusa.org, or on X @rhdyer. Please submit comments at yourvalley.net/letters or email them to AzOpinions@iniusa.org. We are committed to publishing a wide variety of reader opinions, as long as they meet our Civility Guidelines, https://www.yourvalley.net/civility-checklist/.
Meet Richard Richard Dyer has worked at Independent Newsmedia Inc. USA since 1987, starting his career in Apache Junction as a copy editor and being promoted over the years to work as the editor of the Mesa Independent, news services editor for the East Valley office in Apache Junction, managing editor for the East Valley office, news services editor for the East Valley office and eventually also for the newspapers at INI’s then-Chandler office, managing editor again and as a news editor covering Apache Junction/Gold Canyon and Queen Creek. He helped start the Florence Independent while the news editor covering Apache Junction and Mesa news. In January 2023, he became associate managing editor for the East Valley newspapers and in August 2023 became managing editor for the East Valley newspapers of Chandler/Tempe, Gilbert, Queen Creek, Florence, Mesa and Apache Junction/Gold Canyon, while also reporting on Mesa and Apache Junction/Gold Canyon.
Community: Since 2009, he has worked as a volunteer to design The Blue Guitar Magazine, Blue Guitar Jr. magazine and Unstrung magazine, which are projects of The Arizona Consortium for the Arts; and since 2014, has been overseeing the art submissions.
Education: University of Arizona with a master of arts in journalism and a bachelor of science in agricultural communication. Also continuing education at Mesa Community College in welding in a metal art sculpture class.
Random fact: Saw his first tornado on May 31, 2010, which was classified as an EF-2, as part of a stormchasing tour group.
Hobbies: He is an artist of welded-steel sculptures, selling his artwork at juried and non-juried art shows.
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