A permit recently was approved for a comprehensive sign plan for the 46-acre Medina Station at the southeast corner of Southern Avenue and Signal Butte Road in Mesa.
The Mesa Board of Adjustment on Jan. 7 voted 5-0 on a consent agenda with other items to approve the comprehensive sign plan special-use permit. Board member Gerson Barrera was absent.
The zoning on the site, which is under construction, is limited commercial with a planned area development overlay. A large commercial development with associated uses are permitted in the limited commercial district, Staff Planner Cassidy Welch said during a study session prior to the meeting.
“The comprehensive sign plan is for deviations to the attached-signage standards. Those deviations include an increase of the sign width on the occupancy or building elevation from 75% to 80%, some increase in maximum ... number of signs and aggregate square footages for the major tenants that are associated on the site plan, and then a modification of the window sign coverage from 25% to 30%,” she said.
James Rogers of Davis Signs & Graphics is the applicant. SimonCRE Buddy LLC, Target Corp., is the owner.
The development will feature about 302,000 square feet of commercial space anchored with a 148,000-square-foot Target. The commercial space will also include additional major retailers, multiple shops and a unique restaurant row filled with higher end, sit-down restaurants in order to create a diverse shopping and dining experience, Rogers said in a written project narrative.
Approximately 25 acres adjacent to the property is allocated for residential use, with plans to construct about 651 multifamily housing units, offering modern living spaces to accommodate the growing population in east Mesa, it states.
“The proposed comprehensive sign plan for Medina Station is a vital and integrated component of this regional mixed-use development. The requests for deviations are necessary due to the extraordinary scale and unique architectural characteristics of the site, which exceed the parameters of standard (Mesa zoning ordinance) sign code,” Rogers said.
The seven-member Board of Adjustment conducts public meetings to hear and decide requests for variances, special-use permits and interpretations of the city of Mesa zoning ordinance and sign code. Members are appointed for staggered terms of three years, according to the city’s website.
Richard H. Dyer can be reached at rdyer@iniusa.org, or on X @rhdyer. Please submit comments at yourvalley.net/letters or email them to AzOpinions@iniusa.org. We are committed to publishing a wide variety of reader opinions, as long as they meet our Civility Guidelines, https://www.yourvalley.net/civility-checklist/.
Meet Richard Richard Dyer has worked at Independent Newsmedia Inc. USA since 1987, starting his career in Apache Junction as a copy editor and being promoted over the years to work as the editor of the Mesa Independent, news services editor for the East Valley office in Apache Junction, managing editor for the East Valley office, news services editor for the East Valley office and eventually also for the newspapers at INI’s then-Chandler office, managing editor again and as a news editor covering Apache Junction/Gold Canyon and Queen Creek. He helped start the Florence Independent while the news editor covering Apache Junction and Mesa news. In January 2023, he became associate managing editor for the East Valley newspapers and in August 2023 became managing editor for the East Valley newspapers of Chandler/Tempe, Gilbert, Queen Creek, Florence, Mesa and Apache Junction/Gold Canyon, while also reporting on Mesa and Apache Junction/Gold Canyon.
Community: Since 2009, he has worked as a volunteer to design The Blue Guitar Magazine, Blue Guitar Jr. magazine and Unstrung magazine, which are projects of The Arizona Consortium for the Arts; and since 2014, has been overseeing the art submissions.
Education: University of Arizona with a master of arts in journalism and a bachelor of science in agricultural communication. Also continuing education at Mesa Community College in welding in a metal art sculpture class.
Random fact: Saw his first tornado on May 31, 2010, which was classified as an EF-2, as part of a stormchasing tour group.
Hobbies: He is an artist of welded-steel sculptures, selling his artwork at juried and non-juried art shows.
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