The Agua Fria Union High School District has undergone a rebrand, ditching green and gold for a patriotic red white and blue, the district announced Friday.
“The community has grown and evolved over the years, so it is time for a refreshed logo to reflect what the district represents today and to symbolize our future,” the district Superintendent Mark Yslas, said in a statement.
The previous logo featured a dark green saguaro cactus behind a gold-colored trophy, and framed by leaves on either side.
The new district logo is more sleek and simple. It depicts a curved, white line cutting through a red and blue square. The color palette represents the “community's patriotism,” and the white line symbolizes a river — a reference to the district’s name, which is Spanish for “cold water,” according to the statement.
“Like water, Agua Fria Union High School District helps create economic prosperity, build communities, and connect people,” the statement read.
The Agua Fria School District, which is headquartered in Avondale, operates five high schools and two alternative programs in the cities of Goodyear, Avondale, Waddell, Buckeye and parts of Glendale, serving about 8,700 students.
“We are entering a new era as a region; rebranding goes hand in hand with the change and momentum of the west valley,” Yslas said in the statement.
The west and southwest Valley have seen tremendous growth over the past few years.
Buckeye and Goodyear are among the fastest growing cities in the country, according to data from the 2020 census, and Yslas told Independent Newsmedia the district could be building it’s sixth campus in just a few years.
The logo selection process began in July and several logos were created by the newly established Department of Communications and Strategic Initiatives, according to the statement.
The district organized a focus group involving “multiple stakeholders” and accepted feedback from members of the Agua Fria school district community.
The new logo was approved in a vote at a September governing board meeting, and a style guide has been created “to ensure the brand integrity of the new logo.”
Read the district’s full statement here.