Glendale’s Convention & Visitors Bureau recently renamed itself Experience Glendale as part of the city’s continued efforts to promote Glendale locally, statewide, nationally and internationally as a top destination for tourism and hospitality.

The city launched the new name and brand during Andretti Indoor Karting & Games grand opening week. The celebration attracted more than 2,000 visitors and highlighted the excitement, culture and entertainment that makes Glendale a destination.

This community block party featured Arizona-themed activations, mascot meet-and-greets, marching bands, influencer appearances and a drone light show to wrap up Experience Glendale Day.

“Glendale is Arizona’s premier entertainment destination with so many exciting things to do and we’re thrilled to welcome the West Valley and beyond to enjoy everything we have to offer,” stated Eddie Hamann, managing member of Andretti Indoor Karting & Games, in a press release.

The rebrand is part of the Economic Development Department’s larger strategy to attract new visitors, conferences and events while engaging and encouraging them to do more than just visit.

Experience Glendale's logo aims to both support the city’s existing brand and identity, while maintaining a sense of individuality focusing more on travel & tourism.  As part of the rebrand, the CVB has unveiled a new logo, which can be found on the Experience Glendale website, along with other valuable information on local attractions, events, restaurants, places to stay and activities.

“The boom in our entertainment district has been phenomenal,” stated Mayor Jerry P. Weiers. “As a city we have been focused on growing our experiential economy. The Experience Glendale rebrand amplifies our efforts, along with the addition of Andretti Indoor Karting & Games. The time is now to experience Glendale.”

To learn about the rebranding, visit experienceglendaleaz.com.