188-acre ‘Vision 2’ in Glendale takes major step forward

Mixed-use development near Westgate will likely include office, retail, hospitality, high density multifamily residential


The Glendale city council recently voted to approve the rezoning of 188 acres for mixed use development as the largest strategically positioned mixed-use, shovel-ready site along the burgeoning Loop 101.

The 188 acres are located south of Glendale Avenue and west of the Loop 101 in Glendale’s sports and entertainment district, and is prime for development.

As a result of a public private collaborative effort, the city worked with ownership groups for nearly two years to maximize this parcel’s opportunities to host additional signature lifestyle and entertainment options.

Current estimates indicate that Glendale’s Sports and Entertainment District has over $1 billion worth of active experiential projects under construction, with another $500 million of investment expected to commence within a year, the city shared in a news  release.

Additionally, the Westgate Entertainment District has nearly 50 restaurants, almost 1 million square feet of retail, 22,500 parking spaces, a major Convention Center, the 72,000 seat State Farm Stadium and the 17,700 seat Desert Diamond Arena, formerly known at Gila River Arena.

This newly approved Planned Area Development (PAD) was created to bring a high-quality master-planned development, providing the foundation for high-intensity, pedestrian active, mixed-use/urban growth, according to Lori German, with the city’s economic development department.

With the capital investment and recent completion of Ballpark Boulevard, a 1.6 mile stretch of road that connects Camelback Ranch with the Sports & Entertainment District, this development which strategically lies between these heavy draws, will serve to both infill and connect the entire fabric of the Sports and Entertainment District.

“As we continue to further cement our position as a job center in the Valley, we have targeted goals of where we want to be for the number of jobs provided in our community,” Glendale City Manager Kevin Phelps stated. “This directly affects our residents’ quality of life and will continue to make Glendale a community of choice.”

During the rezoning process and as required by statute the city sought citizen participation at various stages.

The property owners anticipate the construction of a mixed-use development that will include land uses such as office, retail, hospitality, and high density multifamily residential. The various complementary uses and buildings throughout Vision 2 are proposed to be unified using thematic features, colors, building materials, common area elements, and signage while still allowing each building element to be distinctive.

“Land uses and development standards were created to allow flexibility to meet market demands,” Development Services Director Randy Huggins shared in a statement. “The approved PAD provides minimum development standards for building heights and open space requirements in keeping with the massing of the existing built environment.”

The rezoning action provides appropriate entitlements to meet market demands by attracting the highest and best end-users to develop this uniquely positioned property.

The city will continue to concentrate efforts on attracting additional private investments focusing on the experiential entertainment market.

A closer look at the area to be developed near the Westgate Entertainment District.

A closer look at the area to be developed near the Westgate Entertainment District.