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A locally-owned and family-operated group of restaurants featuring authentic Sonoran-style Mexican food is opening locations in Peoria and Goodyear.
Someburros, with recipes passed down from generation to generation in the Vasquez family, will open a new location in the fall in Peoria at the northeast corner of Thunderbird Road and 83rd Avenue, as well as a location in spring in Goodyear at the southwest corner of Van Buren Street and Estrella Parkway.
The move to Peoria and Goodyear is an expansion that will build on its current 12 locations throughout the state. CEO and Owner Tim Vasquez said growing into the West Valley has been a long-time goal of the company.
“We’ve been honored to build such a large footprint in the East Valley the last 35 years and are thrilled with the opportunities we have had to share my Nana’s recipes with so many happy families,” he said.
The Vasquez family is behind the Hispanic family-owned restaurant group that owns Poncho’s, Someburros and Isabel’s Amor. The Vasquez family opened the first Someburros in Tempe in 1986 and in 2021 the group celebrated its 35th anniversary.
Husband and wife duo, Eusevio “Poncho” Vasquez and Isabel Vasquez, opened their first restaurant, Poncho’s, in 1972, which featured matriarch Isabel’s recipes for authentic Sonoran-style Mexican food.
The Vasquez family home that once stood behind the original takeout is now the full-service restaurant that became a South Phoenix staple today.
Vasquez said Peoria and Goodyear are the perfect choices for the next locations because they are dynamic communities filled with family-friendly residential areas, strong businesses and great schools.
“We are excited to open the new locations and share our authentic, Sonoran-style Mexican food with the communities,” he said. “We can’t wait to give back and make a difference in the communities as well.”
Philip Haldiman is a third generation Arizona native with brief residencies on the east and west coasts.
He has bachelor’s degrees in Theater and Journalism at Arizona State University, and is an award winning journalist with more than 15 years worth of experience in reporting and editing.
Most recently, he took first place for investigative reporting and third place for best sustained coverage or series at the 2023 Arizona Newspapers Association awards.
In his free time, he produces an autobiographical comic book about his time spent in Hollywood and his life as a cult film star.
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