By Philip Haldiman
Twitter: @PhilipHaldiman

A locally-owned and family-operated group of restaurants featuring authentic Sonoran-style Mexican food is opening locations in Peoria and Goodyear.

Someburros, with recipes passed down from generation to generation in the Vasquez family, will open a new location in the fall in Peoria at the northeast corner of Thunderbird Road and 83rd Avenue, as well as a location in spring in Goodyear at the southwest corner of Van Buren Street and Estrella Parkway.

The move to Peoria and Goodyear is an expansion that will build on its current 12 locations throughout the state. CEO and Owner Tim Vasquez said growing into the West Valley has been a long-time goal of the company.

“We’ve been honored to build such a large footprint in the East Valley the last 35 years and are thrilled with the opportunities we have had to share my Nana’s recipes with so many happy families,” he said.

The Vasquez family is behind the Hispanic family-owned restaurant group that owns Poncho’s, Someburros and Isabel’s Amor. The Vasquez family opened the first Someburros in Tempe in 1986 and in 2021 the group celebrated its 35th anniversary.

Husband and wife duo, Eusevio “Poncho” Vasquez and Isabel Vasquez, opened their first restaurant, Poncho’s, in 1972, which featured matriarch Isabel’s recipes for authentic Sonoran-style Mexican food.

The Vasquez family home that once stood behind the original takeout is now the full-service restaurant that became a South Phoenix staple today.

Vasquez said Peoria and Goodyear are the perfect choices for the next locations because they are dynamic communities filled with family-friendly residential areas, strong businesses and great schools.

“We are excited to open the new locations and share our authentic, Sonoran-style Mexican food with the communities,” he said. “We can’t wait to give back and make a difference in the communities as well.”

Philip Haldiman
Senior News Editor | Peoria
@PhilipHaldiman

phaldiman@iniusa.org

Meet Philip
Haldiman is an award-winning journalist who most recently took first place for investigative reporting in 2023 from Arizona Newspapers Association. He joined Independent Newsmedia, Inc., USA, in 2015, covering Sun City West his first year. Since 2016, he has covered the city of Peoria. Prior to coming to INI, he was a reporter with The Arizona Republic for seven years, covering numerous cities throughout the Valley. Before that, he was a freelance writer.

Community: Haldiman spearheads the Peoria Independent Hometown Heroes Awards program, honoring local individuals and businesses that give back to the community. He has hosted local candidate forums over the years and is a member of the Society of Professional Journalists. Haldiman also served as a member of the Journalism Program Community Advisory Board at Glendale Community College. Outside journalism, Haldiman served as a member of the city of Peoria Complete Count Committee for the Census, 2019-2020. Lastly, he has served as a member of his HOA governing board since 2021.

Education: Arizona State University with a BA in Journalism and Mass Communications and a BA in Theater. 

Random Fact: Haldiman is a fourth-generation Arizonan as well as wrote and produced an autobiographical comic book about his time spent in Hollywood and his life as a cult film star.

Hobbies: He enjoys hiking Arizona’s mountainous landscapes and is currently working on a play for the stage.