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College Women's Basketball

Women’s Final Four generated $71.5M in economic impact for Arizona, ASU study finds

Nearly seven months after the final buzzer sounded on the first Women’s Final Four in Arizona, the state is revealing the economic scoreboard from the weekend of games.

The Women’s Final Four generated $71.5 million in economic impact for Arizona, including creating $42.2 million for Arizona’s gross domestic product, according to a study by Arizona State University’s Seidman Research Institute.

“Such significant numbers. Behind them: the hotels welcomed visitors, restaurants filled with fans, local businesses served new customers,” Phoenix Mayor Kate Gallego said during a news conference Wednesday at the Collier Center, 201 E. Washington St.

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