If you’ve ever watched a child build a block tower, paint with finger paints or chase bubbles in the backyard, you know that play is more than just fun. It’s how young children explore the world, develop new skills and build relationships. Play is their language, their learning and their joy.
That’s why I’m so excited about Southwest Human Development’s Thrive to Five Playfest, happening Saturday, March 15, 2025, at the Arizona State Fairgrounds in Phoenix. This event isn’t just about having a great time — it’s about celebrating and the power of play and giving families the tools they need to help their children thrive.
Play isn’t just something kids do to pass the time; it’s how they learn about the world. Through play, children develop critical skills like problem-solving, communication and teamwork. Pretend play builds creativity and empathy, while active play strengthens motor skills and boosts overall health.
The benefits of play go beyond the child. When parents and caregivers join in, play becomes a powerful way to bond. Whether it’s reading a book together, building with blocks or kicking a ball around, shared play strengthens your relationship and builds trust.
In our busy, technology-filled lives, it’s easy to forget the importance of simply getting down on the floor and playing with your child.
Playfest is a family-friendly event focused on children ages 0 to 5, with activities designed to spark creativity and curiosity.
Storytime will introduce children to the magic of books with engaging tales and interactive reading sessions, and each child will receive a free book to take home.
Participants also can create their own masterpiece with paint, glue and glitter during arts and crafts; play yard games ranging from beanbag tosses to giant Jenga; and sing and dance during family-friendly live performances.
A Community Resource Fair will feature information on programs like Head Start, developmental screenings and the Birth to Five Helpline.
In today’s world, parents often feel pressure to focus on structured activities, screen-time limits and academic milestones. But sometimes, the best thing we can do for our children is to let them play freely.
Play isn’t something extra — it’s essential.
Editor’s note: Maria Lopez is Birth to Five Helpline Program Manager for Phoenix-based Southwest Human Development, Arizona’s largest nonprofit dedicated to early childhood development. Please send your comments to AzOpinions@iniusa.org. We are committed to publishing a wide variety of reader opinions, as long as they meet our Civility Guidelines.
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