Hosting the 2024 NCAA Men’s Final Four will be a boon for Valley cities, at least based on the last time March Madness’s big showcase landed in the region.
A report from the W.P Carey School of Business at Arizona State University estimated total economic impact for the 2017 Final Four in Arizona was $324.5 million.
Since local governments are working off that figure, and since Houston officials reported an estimated $270 million windfall from last year’s Final Four, Valley communities can expect to see an impact of that magnitude again this year.
