An idea lab is helping sprout durable concepts to help some Valley business owners grip the reins of success.
But Arizona State University’s SMB lab — for small and midsize businesses — represents more than spit balling a few ideas over a cup of java, said Hitendra Chaturvedi, supply chain expert and professor of practice at the W.P. Carey School of Business at ASU.
Instead, these brainstorming exercises are leading to solve problems ranging from the competitive strategy of a particular business to reducing its inventory levels, the supply chain expert said.
