The Small Business Development Center is offering a three-part marketing series to help businesses update and adapt their marketing strategies for COVID-19 times.
These free webinars are designed to help businesses with the various parts of a customized marketing plan. The best part is that participants start writing their strategies during the sessions.
Each session topic stands alone, so individuals can attend one or all sessions to work on whichever aspects of a marketing that need attention.
Together the sessions provide the basis for a custom marketing plan. The first session already occurred, but there is still time to join one of these remaining sessions:
Customer Messaging and Sales Promo in a COVID Market
Thursday, Feb. 4, 10 a.m. - noon
• Unique selling proposition and key message creation
• Sales promo objective
• Content planning tool
Pandemic Promotional Strategies and Measuring Success
Thursday, Feb. 18, 10 a.m. - noon
• Matching message to media
• Implementation and evaluation planning
Visit maricopa-sbdc.com/events for more information and to register.
