The VIG North Central is coming to Phoenix this fall

Posted 6/29/22

The Valley’s favorite neighborhood hangout, The VIG, is returning to north central Phoenix with the opening of an all-new location this fall. The VIG North Central ,8729 N. Central Avenue will …

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The VIG North Central is coming to Phoenix this fall


The Vig is returning to north central Phoenix with the opening of an all-new location this fall.

The Vig North Central ,8729 N. Central Ave., will be housed inside a remodeled space that was formerly home to Ladera Taverna y Cocina, which will close its doors on Monday, July 4.

This all-new Vig also delivers on the promise owners Genuine Concepts made to continue to serve this neighborhood after The Vig Uptown closed earlier this year to make way for The Genuine, the culinary group’s first flagship restaurant.

When open this fall, The Vig North Central will greet the neighborhood with a stylishly redesigned space featuring a mix of wood-lined interiors and tree-lined outdoor patios.

Plus, The Vig North Central will serve up Chef Jeremy Pacheco’s menu of upscale tavern fare for lunch, dinner and weekend brunch. All paired with The Vig’s renowned selection of Vignature cocktails, craft beer and wine, and featuring weekday happy hour from 3-6 pm.

First founded in 2006 with the opening of The VIG Arcadia, The VIG North Central will be the fifth location for this hyper-local, community-driven tavern.

Based in Phoenix, Genuine Concepts is the neighborhood-focused restaurant group behind The Vig, The Little Woody, The Womack, The McMillan and the Genuine and Campo Italian Bistro & Bar.


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