By Madeline Bates
Mail

“I bought it from SHEIN” is a common phrase used by young adult women who shop from the online retailer. On social media, thousands of videos of people buying new items circulate as the platform historically ran on a digital-only platform.

Now, SHEIN returns to the Valley to sell to patrons in the Tempe Marketplace from March 12 to 15.

Located between Victoria’s Secret and Journey’s shoes, customers can step inside to find pink drapery and a floral ambiance. Some patrons said they waited hours to enter the store for the same experience in 2025.

The brand is one of the largest global retailers serving over 160 countries and has become synonymous with inexpensive clothing as many pieces are less than $20 and made of polyester, viscose or spandex.

“Our vision is to offer every customer exactly what they want,” the brand says on its website.

SHEIN operates on an on-demand model, where instead of making garments to sell, they sell garments before they are made. The company also does small-batch ordering to ensure there are no leftover products that are discarded.

“Arizona shoppers are also helping drive some really fun fashion trends right now — from animal prints and pastel boho-chic styles to mermaid-inspired sequins,” Remy Campbell, a spokesperson for SHEIN said via email.

Many of the items at the pop-up are for spring and summer, including athleisure, swimwear, menswear and more. SHEIN has been hosting pop-up stores around the country since 2018.

Campbell says pop-ups are beneficial for the brand by “creating an in-person touchpoint where customers can experience the brand while we continue focusing on innovation and our global e-commerce platform.”

SHEIN is able to keep prices low by offering small-batch ordering and only shipping small packages directly to the receiver.

Tempe Marketplace is at 2000 E. Rio Salado Parkway in Tempe. Go to https://tempemarketplace.com.

To voice your opinion on this story, connect with us at AzOpinions@iniusa.org.

“I bought it from SHEIN” is a common phrase used by young adult women who shop from the online retailer. On social media, thousands of videos of people buying new items circulate as the platform historically ran on a digital-only platform.

Now, SHEIN returns to the Valley to sell to patrons in the Tempe Marketplace from March 12 to 15.

Located between Victoria’s Secret and Journey’s shoes, customers can step inside to find pink drapery and a floral ambiance. Some patrons said they waited hours to enter the store for the same experience in 2025.

The brand is one of the largest global retailers serving over 160 countries and has become synonymous with inexpensive clothing as many pieces are less than $20 and made of polyester, viscose or spandex.

“Our vision is to offer every customer exactly what they want,” the brand says on its website.

SHEIN operates on an on-demand model, where instead of making garments to sell, they sell garments before they are made. The company also does small-batch ordering to ensure there are no leftover products that are discarded.

“Arizona shoppers are also helping drive some really fun fashion trends right now — from animal prints and pastel boho-chic styles to mermaid-inspired sequins,” Remy Campbell, a spokesperson for SHEIN said via email.

Many of the items at the pop-up are for spring and summer, including athleisure, swimwear, menswear and more. SHEIN has been hosting pop-up stores around the country since 2018 and currently has a location in Paris, France, one of the best-known locations for high fashion.

Campbell says pop-ups are beneficial for the brand by “creating an in-person touchpoint where customers can experience the brand while we continue focusing on innovation and our global e-commerce platform.”

SHEIN is able to keep prices low by offering small-batch ordering and only shipping small packages directly to the receiver.

Tempe Marketplace is at 2000 E. Rio Salado Parkway in Tempe. Go to https://tempemarketplace.com.

To voice your opinion on this story, connect with us at AzOpinions@iniusa.org.

Madeline Bates
Reporter | Tempe/East Phoenix

mbates@iniusa.org

Meet Madeline

Madeline Bates joined Independent Newsmedia in 2025 as a Phoenix/Tempe reporter. Before graduating college, she spent a semester in Washington as a Congressional reporter in the first 100 days of the second Trump administration. But local news is where her heart is. She is excited to be in Phoenix full time and exploring new parts of the city (as long as they have AC).  

Community: After living in East Phoenix for two years, she fell in love with Paradise Valley, Mesa, Tempe, and everywhere in between. She recently discovered the beauty of the South Mountain Reserve and hopes to continue exploring should the weather comply.

Education: Madeline has a degree in Journalism and Mass Communications from Arizona State University’s Walter Cronkite School of Journalism and a certificate in Political History and Leadership.

Random Fact: She is a self-taught nail tech. No, she cannot do your nails.

Hobbies: Hiking (when its not 100 degrees), fiction writing, cooking, baking and trying new coffee shops.