Shady Rays, a shaded eyewear company, is opening a new storefront at Scottsdale’s Kierland Commons this spring.
This will be the eyewear company’s largest retail footprint to date, according to a press release.
The 2,000-square-foot space will feature all frame and lens options from Shady Rays’ collection of lifestyle and performance sunglasses as well as seasonal availability of snow goggles and other outdoor wearables.
“Scottsdale offers residents and tourists alike an abundance of outdoor activities like hiking, biking, and world-famous golf, making it the perfect place for wearing high-quality polarized shades and our newest retail store,” Shady Rays Founder and CEO Chris Ratterman said in a prepared statement. “Our loyal Phoenix-area customers have been asking for a store for some time and we’re excited we are able to bring this new buying and trying experience to them in Arizona.”
A grand opening celebration will be held this spring with prizes for the first 50 customers, free merchandise giveaways, grand opening discounts, and more, the press release stated.
The store will provide an in-person experience for customers to try, buy, and exercise Shady Rays’ exclusive lost and broken replacement program.
“On the heels of the success of stores in Lexington, Kentucky and Denver, Colorado, it’s been part of our long-term growth strategy to open additional retail outlets in key cities across the country,” Ratterman said. “While our online marketplace and customer service platform still serves us well, the opportunities for growth at retail in addition to our established e-commerce are promising.”
Shady Rays offers a variety of frames and lenses, both lifestyle and sports performance-oriented.
“Online shopping is convenient and easy for most people,” Ratterman said. “But we believe that highly curated retail locations can be a powerful pairing with our e-commerce site. This gives our customers an option to try on multiple styles, have assistance making decisions, and engage in follow-up customer service.”
Kierland Commons is at 15205 N. Kierland Blvd., in Scottsdale. The Shady Rays location will employ six to eight employees and will be located adjacent to UNTUCKit and Tocaya Modern Mexican on the center’s first level.