Familiar name, new concept. 

Serrano’s Mexican Restaurant  is set to open a new fast-casual Mexican food concept at its Tempe location, the company announced Tuesday. 

The new concept is called Pronto by Serrano’s, the announcement said.  It will be hosted at the chain's Tempe location, 6440 S. Rural Road, Tempe. 

The grand opening is scheduled for 11 a.m. Friday,  July 14. 

Pronto "offers build-your-own combos featuring burritos, tacos, nachos, salads" and bowls, according to a press release. 

Staples such as machaca, shredded chicken, asada steak and tomatillo pork are offered as protein options along with a variety of customizable toppings and sauces, the press release said.  

“With our customizable menu options, our customers have an array of meal options to choose from that are served up fast just the way they like it,” said Ric Serrano, CEO of Serrano’s Mexican Restaurants. “With Arizona State University a few miles up the road and numerous local businesses and busy families in the area, we hope our new fast-casual concept is appealing to both lunch and dinner crowds.”

For information, visit prontoaz.com.