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Tourism

Scottsdale, Paradise Valley prepared for Super Season of tourism

Experience Scottsdale gives tourism update

As Scottsdale’s Super Season approaches this year with the Super Bowl 57, Waste Management Phoenix Open, Barrett-Jackson Collector Car Auction and Cactus League spring training, the hospitality industry is ready for the tourists.

The nonprofit Experience Scottsdale, which acts as tourism office for both Scottsdale and Paradise Valley, hosted an update meeting on the big events due this spring at the Hilton Scottsdale Resort & Villas Jan. 10.

Experience Scottsdale was founded in 1987 as the tourism arm of the Scottsdale Area Chamber of Commerce. President and CEO Rachel Sacco presented at the meeting about its recent focus group, Exceptionally Scottsdale collection of experiences and the nonprofit’s new campaigns.

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